Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
CMOs: There is Hope!
In my last post, I mentioned the growing trend of marketing integration, and what it means for both agencies and marketers. This trend is not only reinforcing the value of traditional (product-driven) marketing, but also...
Samsung Woos Enterprise Developers for Wearables
Samsung has entered the wearables market with a variety of devices, including the Gear VR headset. Aimed primarily at the gaming market, the headset relies on the Galaxy 4 Note phone for connectivity. Samsung hopes to expand beyond the gaming market into enterprise applications.
Wearable...
Sony SmartEyeglass Seeks Share of Wearables Space
Sony is developing a transparent lens smart eyewear system to compete with Google Glass.
Google Glass may have been the first eyeglass wearable to market, but competition is starting to crop up. Sony...
Telerik and Progress – A Developer’s Dream and a Growth Path for the Future
If you want to understand what’s going on with our recent acquisition of Telerik, it’s really simple. They are a company that is just like us – developers that are there for other developers. And, together we are better.
A little more than two years ago Progress began a journey by announcing a...
Also Able to Explore
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites