Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
Meet the PAC: Angela Margolit, President, Bluebird Auto Rental Systems
We kicked off our “Meet the PAC,” Q&A blog series last month by introducing you to PAC member Juan Salazar, President of Quantum Data Systems. This month, you’ll learn about Angela...
CES 2015: Wearables, Automation and More, Part I
In the first of a two-part report, Eduardo Pelegri-Llopart highlights some of the connected technologies on display at CES 2015.
5 Ways to Drive Growth with Next Generation Applications
Today's businesses face significant challenges when it comes to application development. With the introduction of the cloud, mobile, Big Data and BYOD, modern applications require integration with numerous platforms, devices and data. Users expect a seamless experience across both the web and on...
Speaking Your CEO’s Language
In my last post I began to explore my initial experiences interacting with CEOs. It can be a frustrating experience for marketers, especially young ones, to try and understand the approach their CEOs have to running and marketing the business.
I was a young product marketing manager in my first...
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