Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
The Best of Biz Apps Today 2014
The end of the year is a good time for reflection, and 2014 has left us with a lot to reflect upon. This year has been huge for rapid application development. We have seen the rise of BYOD, the growth of the wearables market, and the emergence of Node.js as a major new technology. Over the course of...
Telerik Sitefinity CMS–Our Hidden Gem
With the announcement of the Progress acquisition of Telerik®, most of the attention was focused, rightly, on the breadth of complementary developer tools and capabilities that now become part of our Progress offering. Almost lost from view in all the excitement is Telerik Sitefinity™...
Language Lessons for Marketers
I closed my last post by commenting that smart marketers have to know how to speak “CEO” if they want to succeed. I have two anecdotes I’d like to share about this. My first proper social media CEO presentation was in 2008,...
Don’t PaaS up a great BT opportunity
Here’s some food for thought: Forrester is claiming that “business technology” will grow three to four times faster than classic...
Also Able to Explore
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites