Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
The ROI of Calculating Your Marketing ROI
In our last post, we explored the five categories of marketing metrics, closing with a brief mention of one of the most popular measurement tools in marketing today: ROI. In today’s post, I want to...
The Marketing Measurements You’re Missing
Whether the focus of your marketing efforts is lead generation or awareness, measurement is critical to justifying your continued existence. So why then, if it’s so important,...
What Better Way to Start 2016 than with a Three-Day Getaway
Come to Las Vegas with Progress!
Is your business ready to seize new opportunities?
Make sure you are prepared by putting ProgressNEXT for Partners 2016 at the top of your “must attend” list. It is definitely a conference unlike any other.
ProgressNext for...
Make Your Physical Events Memorable with Social Media
Progress invites you to a special marketing webinar to learn social media strategies for marketing events.
Our Progress® OpenEdge® partners use live events as an integral piece of their overall marketing mix, and why not? They’re a great way to find new customers!
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