Tag: marketing
Helping Our Partners Improve Demand Generation & Sales Enablement
Video is a powerful tool that allows a company to tell its unique story and communicate its value proposition in a way that grabs attention and ensures greater retention for prospects and salespeople. To help our partners tell their stories, we have teamed up with...
Making a Stand for Brand
I've recently completed something that has been a long-held professional dream for me: leading Progress through an exercise to re-communicate its brand.
You may have picked up on a few hints that something like this was about to happen from my previous blog posts on creating emotional connections...
What’s the Story
There's a story that I've been waiting for since August 4th when Facebook hired former Google executive Gary Briggs as its first ever Chief Marketing Officer.
According to the...
A Disruptive Influence
Well, what a conference Progress Exchange 2013 turned out to be! All the months of preparation and hard work put in by the team paid off in what was our most well attended and high-profile event to date. From the distances that people travelled to attend, to our hashtag...
The Little Things Make A BIG Difference
We are half way through Exchange 2013 and with our new creative identity launched and product announcements made, it feels like a good time to share a few thoughts on how it's...
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