Create and deliver personalized experiences across digital properties at scale
Build engaging websites with intuitive web content management
Leverage a complete UI toolbox for web, mobile and desktop development
Build, protect and deploy apps across any platform and mobile device
Build mobile apps for iOS, Android and Windows Phone
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Automate UI, load and performance testing for web, desktop and mobile
Optimize data integration with high-performance connectivity
Automate decision processes with a no-code business rules engine
Globally scale websites with innovative content management and infrastructure approaches
Content-focused web and mobile solution for empowering marketers
Faster, tailored mobile experiences for any device and data source
UX and app modernization to powerfully navigate today's digital landscape
Fuel agility with ever-ready applications, built in the cloud
Mark Troester, Vice President of Solutions Marketing, Digital Transformation, Progress, discusses some of the commonly asked questions about Digital Transformation and breaks them down into three themes.
This week, I co-hosted a webinar titled “Crafting Strategy and Technology for Digital Transformation.” During the presentation, we discussed the challenges and methods organizations should implement to execute a successful digital transformation strategy.
The audience submitted a range of questions that address the typical discussions I have with organizations. The questions offered me a great opportunity to break them out into three key themes.
Much like other buzz word terms in the technology space, digital transformation means a lot of things to a lot of people. Having conversations about the topic usually leads to the expression of different points of view or even disagreements on what a transformative effort really entails. This is exactly why crafting a digital transformation strategy is so difficult.
Without key leadership driving a strategy and culture at an organization, a successful digital transformation strategy will not get off the ground. How leaders drive this strategy and alignment on the key approaches is critical to achieving new revenue opportunities, customer satisfaction and avoiding disruption.
Many of the questions submitted started with “What is the best…” or “What is the correct...” strategy or technology. This was lightly addressed on the call, but there is no one-and-done formula that will address a company’s pain points and respond to disruption indefinitely. There are too many outside factors and influences that are constantly changing. Instead, organizations should develop a light-weight framework that drives toward a business outcome. This strategy should be unique to the dynamic of your organization and industry, while enabling you to take small steps toward driving near-term business outcomes.
Waiting to execute while crafting a significant five-year plan only allows time for others to disrupt the market, or for you to miss out on achieving business objectives.
Our discussion about “either/or” on the call generated a lot of questions. Many believe that organizational dynamics or vast technology complexity dictates that they choose a specific focus area for their digital transformation efforts. Should we focus on finding the right internal technology? Should we rebuild our customer journey? How can we improve the employee experience when our customer experience is broken?
Don’t be forced into settling. Select a process solution, technology or methodology to accomplish business results without compromise. As both Carl and I discussed, digital transformation strategies need to be comprehensive, but they should also be agile and reflect your individual business needs. Any process, technology or methodology that prevents this isn’t a true transformative solution.
Mark Troester is the Vice President of Solutions Marketing, Digital Transformation at Progress. Mark has extensive experience in bringing application development and data integration products to market. Mark previously led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before moving into marketing, Mark worked as a developer and developer manager for start-ups and enterprises alike.
Copyright © 2017, Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks or appropriate markings.