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Come join us to learn about industry trends around modern data warehouses and customer data in SaaS applications, along with common challenges for extracting SaaS marketing data.
Gartner reported that the SaaS market will double by 2019! With marketing and sales data increasingly being stored in the cloud, developing a strategy around these modern data warehouses is essential.
How are organizations accessing SaaS data across the business with manual extracts and web services APIs over SOAP/REST? Companies big and small are using trusted industry standards to build central repositories across disparate data sources like Salesforce, Marketo, Eloqua, Hubspot and Google Analytics. Instead of taking hours to glean insights, these platforms are expected to take just seconds.
Title: Building a Modern Marketing Data Warehouse (Starts with a Solid Foundation)
Date: March 10, 2016
Time: 11:00 am ET
Speaker: Dipak Patel, Principal Product Manager, Progress DataDirect
Join us to find out:
Suzanne is passionate about promoting the Progress Data Connectivity and Integration business and corporate initiatives through social media and other marketing channels using extraordinary and compelling content and effective metrics. She is also team lead for DCI content developers, new hires and interns.
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