Tag: digital experience
How to Use Content Scoring to Get Better Results in Marketing
Looking for a way to better evaluate your marketing content? Consider content scoring. With content scoring, you’ll be able to give an unbiased quantitative score to each piece of content you create, which will make it easier to find out what’s working and what’s not in your marketing strategy.
The Power of Unified Data in Omnichannel Marketing
Unified data is key to unlocking omnichannel success and keeping up with evolving customer preferences. A flexible, scalable CDP can help.
How AI is Revolutionizing Marketing Analytics
Marketing analytics is undergoing a fundamental shift as AI moves us from reactive reporting to predictive intelligence. Learn how modern AI tools are revolutionizing campaign optimization and customer engagement.
Evaluating Your Email Marketing Strategy: 9 Metrics to Pay Attention To
If you’re involved in creating newsletters, drip campaigns, transactional emails or other email marketing communications, you want to make sure your strategy is effective. This post goes into which metrics matter most in email marketing and how to use them to optimize your strategy and outcomes.
10 Ways to Scale Content Creation with AI
AI offers innovative solutions to scale content creation without sacrificing quality. See what technologies can help you meet growing marketing content demands.
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