Tag: digital experience
Adapting to GDPR and CCPA: What Marketers Need to Know
Privacy regulations like GDPR and CCPA are reshaping digital marketing. Learn practical steps toward compliance while delivering personalized experiences your customers expect.
How AI Is Transforming Customer Segmentation
AI-powered customer segmentation is about understanding users better so you can serve them better as individuals.
Supercharge Your Website Search with Elastic & Azure: A Sitefinity Integration Guide
Ready to transform your website’s search experience? Integrate Elastic Search on Azure with Sitefinity and watch your search results become lightning-fast and ultra-relevant.
4 Common Mistakes in Personalization and How to Avoid Them
Though consumers are aware we’re collecting data from them, they have expectations for how we use it to personalize their experiences. See the most common mistakes in personalization and how to avoid them.
The Role of AI in Crafting Tailored Customer Journeys
Still stuck in the “Dear {First_Name}” era of personalization? Discover how AI is transforming customer journeys from basic mail merges into truly dynamic, individualized experiences that evolve in real time.
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