Stop Playing Prompt Engineer: How Built-in AI Actions in Sitefinity Save Hours of Content Creation

Sitefinity has built-in and customizable AI actions to eliminate complex prompt engineering while dramatically reducing content creation time.

You know that moment when you’re staring at ChatGPT, crafting your 15th prompt variation because the AI still doesn’t understand you want a product description, not a philosophical treatise on the nature of commerce? Yeah, we’ve all been there. The promise of AI-powered content creation often comes with a hefty side of prompt engineering frustration that nobody talks about.

Here’s the thing: The Progress Sitefinity Packaged AI Service threw that whole paradigm out the window. Instead of teaching you to become a prompt whisperer, they built four specific AI actions right into the rich-text editor that actually understand what content creators need.

Using the Sitefinity CMS rich-text editor with its customizable AI actions, organizations can dramatically streamline content creation workflows, personalize messaging across audience segments, improve content quality without additional resources and ultimately deliver more effective digital experiences while saving significant time and effort.

The Four Built-in AI Actions That Change Everything

1. Compose: Finally, a Blank Page That Fills Itself

The Compose action tackles the most universal content creation problem: starting from nothing. But here’s where it gets interesting. Instead of vague prompts, you provide structured inputs:

• Key points (one per line)
• Target audience description
• Desired tone
• Maximum word count

Real-World Win: Marketing teams creating seasonal campaigns can input key points like “holiday promotions,” “limited-time offers” and “gift ideas” with audience as “busy parents” and tone as “festive but urgent.” Result? Multiple campaign variations ready in minutes, not hours—perfect for testing what resonates.

The business impact hits different when you realize marketing teams can generate A/B test variations, product descriptions and campaign content without waiting for copywriters or wrestling with generic AI tools.

2. Summarize: Because Nobody Has Time for Your Novel

The Summarize action addresses a brutal reality: your beautifully crafted 2,500-word article needs to become a 150-word social post, email snippet and meta description. Traditional approach? Manually rewrite everything three times.

Here’s what actually happens with Summarize:

Ecommerce teams love this for converting manufacturer specs into digestible product highlights. Financial services use it to make regulatory updates actually readable. Healthcare organizations transform clinical studies into patient education pieces that won’t induce medical school flashbacks.

3. Improve: Your Content’s Personal Trainer

Every content creator has that moment—you’ve written something, it communicates the point, but it reads like it was written by a robot having an existential crisis. The Improve action fixes that without requiring a professional editor on standby.

The magic happens in the details. Watch this transformation:

Before: “Patients should be advised to discontinue usage if adverse reactions including but not limited to gastrointestinal disturbances are observed.”

After: “Stop taking this medication and contact your doctor if you experience stomach problems.”

That’s not just shorter—it’s actually useful to real humans. The Improve action addresses grammar, readability, tone consistency and flow while maintaining your brand voice. International retailers use it to polish content from non-native speakers. Financial advisors make complex advice accessible. Manufacturing companies clarify safety procedures without losing precision.

Pro Tip: Run your executive emails through Improve before sending. You’ll sound brilliant without the corporate word salad.

4. Personalize: One Message, Infinite Audiences

Here’s where things get really interesting. The Personalize action solves the eternal marketing challenge: speaking to different audiences without creating entirely different content.

Take a simple smartwatch description:

Base content: “This smartwatch offers health monitoring and connectivity features.”

Now watch the transformation:

• For Fitness Enthusiasts: “Track your workouts, monitor heart rate zones and push your limits with advanced fitness tracking. Perfect for serious athletes who demand precision.”
• For Busy Professionals: “Stay connected with smart notifications and calendar alerts. This sleek smartwatch keeps you productive while monitoring wellness throughout demanding workdays.”
• For Seniors: “Monitor your health with easy-to-read displays. Large buttons and simple navigation make staying healthy effortless.”

Same product, three completely different value propositions, created in minutes instead of hours.

The Magic of Actually Working Where You Work

Here’s what nobody talks about in AI demos: the constant tab-switching, copy-pasting and relearning interfaces that makes you want to throw your laptop out the window. Sitefinity CMS solved this by putting these AI actions directly in the rich-text editor where you’re already working.

No new logins. No separate subscriptions. Just click the AI button while editing any content—pages, blog posts, news items, whatever—and choose your action. The AI works with your content right there, in context, without the usual friction that makes people abandon AI tools after the free trial expires.

What This Actually Means for Your Business

Let’s cut through the feature list and talk real impact. When your content team can generate five product description variations in the time it used to take to write one, that’s not just efficiency—that’s the ability to test what actually converts. When you can personalize the same announcement for technical buyers, executives and end users without hiring three different copywriters, that’s budget you can invest elsewhere.

The compound effect hits different when you chain these actions together. Take a product launch: Compose the announcement, Improve it for clarity, Personalize for three audiences, then Summarize for channels. What used to eat up an entire afternoon now takes less than an hour. Your team gets their time back for strategy instead of wrestling with words.

Your Next Move

Stop wrestling with generic AI tools that require a manual’s worth of prompts to produce mediocre content. Sitefinity AI capabilities transform content creation from a time-consuming chore into a strategic advantage.

Ready to see how much time your team could save? Explore Sitefinity AI-powered content management and discover why Progress won gold for “AI-Based Content Management Solution” at the 2025 Globee Awards. Because your content team deserves tools that actually understand content—not another prompt engineering certification.