The Sitefinity Insight Ask Me Anything Series: Learn Everything About Customer Data Platforms and Personalization

The Sitefinity Insight Ask Me Anything Series: Learn Everything About Customer Data Platforms and Personalization

Posted on March 20, 2024 0 Comments

Join our live Q&A series on LinkedIn Live to learn everything you need to know about Customer Data Platforms, data-driven marketing and efficient usage of Sitefinity Insight. Our team of Sitefinity Insight experts will be available twice a month to answer all your questions in real-time.

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What’s the Buzz About CDPs?

Leveraging customer data is crucial to marketers aiming to deliver more accurate, timely and personalized customer experiences across various touchpoints. What makes the process challenging is the number of data silos, disparate technologies and systems, access to resources and competing priorities.

Leading analysts recommend that organizations prioritize data-driven marketing and use customer data as a strategic tool for achieving higher marketing ROI.

Customer Data Platforms (CDPs) such as Sitefinity Insight enable marketers to gain deep customer insights, understand the customer journey, create engaging personalized experiences activate cross-channel campaigns and make data-driven decisions.

How “Ask Me Anything” Can Help You Become a Better Marketer

Adopting a CDP requires reviewing your existing setup and short- and long-term plans, evaluating the business drivers and focusing on CDPs and Sitefinity Insight.

Getting started with data-driven marketing or picking up a new tool can be overwhelming. The Sitefinity Insight “Ask Me Anything” sessions will allow you to engage directly with subject matter experts, Progress partners and the team who built Sitefinity Insight. The series is designed to give you comprehensive insights into the world of CDPs and enable you to ask your most pressing questions in real time.

Whether you're new to Customer Data Platforms or looking to enhance your existing knowledge about Sitefinity Insight, this interactive session will be the perfect platform to deepen your understanding and explore the latest trends and best practices in CDP technology.

I Have a Question About Sitefinity Insight

Sitefinity Insight is a powerful CDP companion to Sitefinity that provides marketers with a complete toolset for aspiring and seasoned digital marketers to dive into data-driven digital marketing.

Our Sitefinity Insight experts are ready to answer questions related to emerging trends, core CDP concepts and tips and tricks for using Sitefinity to analyze the customer journey, build audience segments, use data to personalize your website, understand which interactions help improve engagement and how to use content attribution to optimize your content strategy.  

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Sitefinity Insight "Ask Me Anything" Experts

Lino Tadros

Industry Influencer

Lino is a distinguished executive leader and renowned technical expert in AI, Machine Learning, and IoT. He leads cross-functional architectural teams to award-winning performance by developing strategic roadmaps and powering enterprise-wide projects. Lino is an industry influencer and mastermind of strategic programs and innovations leading modernization efforts to alter the global IT landscape as Microsoft Regional Director.

Scott Snowden

Scott Snowden

Flywheel Strategic

Scott is a partner at Flywheel Strategic and based in Toronto. He brings a keen sense of curiosity and determination to all new business problems. Scott’s passion is creatively engineering new ways for clients to stand out. To do that, you need to ask the right questions and take time to understand the context of each client’s position in the market. This business-first approach has given clients like SNAP Financial a strong competitive advantage. Clients like Quadrangle Architects and the Prospector’s & Developer’s Association of Canada have been able to implement web strategies to streamline their operations and improve communications.

Todd Knowlton

Todd Knowlton

Smooth Fusion

Todd Knowlton is the CEO and co-founder of Smooth Fusion, creators of world-class websites and web applications. An accomplished entrepreneur, consultant, author and mentor, Todd speaks at conferences and to student groups, particularly on technology and entrepreneurship.

Sergei Sokolov

Sergei Sokolov


An Agile product leader with extensive technical background, Sergei Sokolov serves as the senior director of product management overseeing the Sitefinity products. He has more than 15 years experience in managing, launching, and growing technical software products, including enterprise, SaaS and mobile.

Alexander Shumarski

Alexander Shumarski

Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.


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