Create and deliver personalized experiences across digital properties at scale
Build engaging websites with intuitive web content management
Leverage a complete UI toolbox for web, mobile and desktop development
Build, protect and deploy apps across any platform and mobile device
Build mobile apps for iOS, Android and Windows Phone
Rapidly develop, manage and deploy business apps, delivered as SaaS in the cloud
Automate UI, load and performance testing for web, desktop and mobile
Host, deploy and scale Node.js, Java and .NET Core apps on premise or in the cloud
Optimize data integration with high-performance connectivity
Automate decision processes with a no-code business rules engine
Globally scale websites with innovative content management and infrastructure approaches
Content-focused web and mobile solution for empowering marketers
Faster, tailored mobile experiences for any device and data source
UX and app modernization to powerfully navigate today's digital landscape
Fuel agility with ever-ready applications, built in the cloud
An interesting read from Reuters last week has me thinking about how critical it is for businesses to take advantage of customer data. James Kelleher reported that Caterpillar, an Illinois-based manufacturer of construction and mining equipment, “believes its distributors are missing out on somewhere between $9 billion and $18 billion in easy-to-capture revenue each year because they are…not tapping into the wealth of real-time customer data now at their fingertips.” In an even more intriguing move, Caterpillar is giving dealers until the end of the year to come up with a plan on how to capture those lost leads or their dealership agreements will be terminated.
Similar to its competitors, Caterpillar has “integrated all kinds of diagnostic technology into its machines that throws off a torrent of real-time information about the health of the products. The data helps owners track their equipment, optimize its utilization and manage fuel and maintenance costs.” If exploited by dealers, the information could help better anticipate customer problems, schedule maintenance and better manage their equipment fleets.
Making the most of your customer data is something we take very seriously here at Progress DataDirect. In fact, if you can’t turn your data into actionable insights then what’s the point of collecting it altogether? We offer high performing data connectivity solutions that can analyze and correlate data across many data streams, which is integral to critical business decision-making. This gives business users accurate, up-to-date information right at their fingertips. With this data in hand, companies – both big and small – can take advantage of customer data, as well as increase sales and revenue. I encourage everyone to take Caterpillar’s lead and begin exploring customer data!
View all posts from Jeff Reser on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
Copyright © 2016, Progress Software Corporation and/or its subsidiaries or affiliates.
All Rights Reserved.
Progress, Telerik, and certain product names used herein are trademarks or registered trademarks of Progress Software Corporation and/or one of its subsidiaries or affiliates in the U.S. and/or other countries. See Trademarks or appropriate markings.