Alexander Shumarski
Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.
Articles by the Author
What’s New in Sitefinity CMS: Custom AI Agents and the Ability to Talk to Your Content and Customer Data
Sitefinity CMS now supports building custom AI agents and using conversational interfaces to ask natural-language questions that help marketers understand content performance, surface SEO and AEO optimization opportunities and trigger actions, all inside the CMS.
Everyone Wants to Personalize. Almost Nobody Does.
Most companies treat personalization as an afterthought. Here's why that's costing you conversions and one test to run this week.
Why Manufacturing Websites Fail Their Buyers: A Lesson from the Giro d'Italia
Most manufacturing websites are designed like digital brochures — visually impressive, but almost impossible to navigate when buyers are trying to make real purchasing decisions. Here is what to fix.
How to Get Cited in AI Overviews: A Practical Guide
Most pages fail to get cited not because the content is wrong, but because the answer is buried. LLMs extract the first clear statement on a page. If the answer is not in your first sentence, the page does not exist to the machine.
Static Pages vs. Content Modules in Progress Sitefinity CMS: Scaling Content with Structure and GenAI
As content volume grows, the way it is structured begins to directly affect speed, cost and operational efficiency. This is where content modules move from being a technical option to becoming a strategic advantage.
Sitefinity 15.4 Update: AI-Ready CMS Features That Help Marketers Get Things Done
AI discovery is replacing “10 blue links.” This post breaks down what’s new in Sitefinity 15.4—AI-friendly structured content, built-in SEO and Brand Agents, RAG retrieval and dynamically generated experiences—so your content stays visible in both search engines and AI assistants.
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