Alexander Shumarski
Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.
Articles by the Author
The State of SEO and GEO in 2026: How to Stay Visible as AI Replaces Clicks
Discover how SEO and GEO are really changing in 2026—what still works, what no longer does and how to stay visible in answer engines.
How AI-Powered Content Assistants Are Changing the Game for Complex Organizations
Discover how Sitefinity AI Assistant enhances content retrieval and user experience with GenAI-powered conversations, reducing friction and improving engagement.
How to Improve Content Discoverability and Engagement on Your Website
Discover practical ways to boost website engagement through smarter content discovery. Learn how to improve navigation, search, homepage layout and use AI assistants to help users find what they need faster.
Sitefinity 15.3: AI-Powered CMS for Smart Marketers and Agile Developers
Discover what's new in Sitefinity 15.3—smart updates that boost productivity, streamline workflows and help marketers move faster every day.
Understanding Sitefinity Packaged AI Service (Six Reasons Why You Should Try It Now)
Discover how Sitefinity Packaged AI Service enhances content creation, marketing automation and AI-driven personalization for digital experiences.
Five Sitefinity Capabilities That Make It Great for Marketing
Discover how Sitefinity CMS/DXP capabilities empower lean marketing teams to maintain high velocity and sustain growth. Learn about key features like customer data insights, streamlined collaboration, approval workflows, integrations and flexible content modeling.
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