Alexander Shumarski
Alexander Shumarski is a Sitefinity Product Marketing Manager at Progress. He has spent the past 10+ years managing large-scale website initiatives and has deep-dived into online media and e-commerce industries. An adventurer at heart and a power CMS user, he has embarked on a journey to empower marketers to tell compelling stories without reliance on IT.
Articles by the Author
The Eternal Dilemma: Developer-First or Marketing-Friendly CMS
This blog post highlights key considerations to help you choose a CMS that balances the needs of marketing with the tools required by developers, enabling both teams to meet their goals.
Progress Recognized in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms
For the fourth consecutive year, Progress has been recognized in the Gartner Magic Quadrant for Digital Experience Platforms (DXP).
Digital Complexity: Challenges, Strategies and Tips
Changing consumer habits make it harder to build, maintain and scale digital experiences. This blog post explores how this impacts business leaders, technical leads and practitioners alike, highlighting the importance of aligning your digital experience's building blocks.
To Personalize or Not to Personalize?
Learn how to get started with these simple but effective personalization use cases.
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
Personas, Segments, Attribution. How to Make Your Customer Data Work for You
Bumping up customer lifetime value and marketing ROI requires preparation and consistency. Here is how to get started.
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