To move from data to insights you need to gather the right data, define the right conversion, and have the right technology to track and provide you with comprehensive reports about the progress of conversion rates. Progress Sitefinity Digital Experience Cloud provides you with comprehensive conversion reports from which you derive meaningful conclusions about who did what and what you need to do to improve conversion rates.
To see all conversion reports, navigate to Conversion tracking and then click on the specific conversion report you want to see in details. Conversion reports present you with a summary of the interactions your visitors have with your website, as well as with specific touchpoints you track or define. Most importantly, you can examine the current progress of conversion rates – how many visitors completed the conversion event in the conversion window and compare the current and historical average rates.
On the top of the screen, click the View definition link to see a summary of the conversion definition – what are the conversion events and how big is the window. You can also edit the definition of this conversion or delete it altogether. In addition, you can see which user defined or modified the definition.
The most important conversion metrics in the report are conversion rate and unique conversions. For more details, see Contacts and conversions.
The Top touchpoints report gives you an overview of all touchpoints, both tracked and auto-discovered, with attribution to the specific conversion. For more information, see Track touchpoints and measure attributions.
Depending on what other marketing metrics, campaigns, or elements you defined, you can see a number of other reports, for example Top recommendations or Latest campaigns. For more information, see Campaigns: Optimize the customer journey.
To see a list of all touchpoints, open the Touchpoints tab page. Click on a touchpoint to see a detailed report.
On top of the screen, click the View definition link to see the touchpoint definition, that is, what interaction you are tracking with this touchpoint. You can also edit or delete the touchpoint definition altogether. In addition, you can see which user defined or modified the definition.
The touchpoint chart report gives you statistics about touchpoint hits, based on the time period you select and on the granularity you require. You can also see the calculated change in hits compared to the previous time period. This may be a positive number (more hits) or a negative number (less hits).
You can see statistics for:
NOTE: Visitors on your website may be merged into one contact. For more information, see Contact-visitor mapping.
For example, the touchpoint you are tracking is downloading a whitepaper. Visitor A and Visitor B hit the touchpoint. The total hits are 2. However, Visitor A and Visitor B are merged in one Contact since they are the same person downloading the whitepaper from two different locations. Thus, the unique hits are equal to 1.
In addition, you can see reports about unique or total hits for:
NOTE: You can see when a touchpoint is defined in the top right corner of the screen.
For each time period, by clicking View, you can further drill in to see the list with unique visitors that hit the touchpoint.
You also see the Attribution to conversion summary. For more information, see Attribution by conversions.
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