Assigning a value to a conversion enables you to measure the total value produced by this conversion for a given time range. It also enables you to calculate the attributed value of each asset contributing to this conversion.
Not all conversions are equal, some are worth more to your business than others. If you assign values to your conversions, you can see the total value driven by your marketing efforts across different conversions. This enables you to focus on high-value conversions and increase your campaign’s return on investment (ROI) metric.
Sitefinity Insight uses only USD as currency.
Sometimes you want to track conversions without tangible monetary value. These are called Key Performance Indicators (KPIs).
EXAMPLE: Email sign-ups for a free webinar are an example for a non-monetary KPI.
To track conversions without a monetary value, enter the KPI in the Value field. Sitefinity Insight will track the values and show USD on the screen, but you can ignore these.
You assign a value to a conversion when you create or edit its definition. For more information, see Define conversions.
The attributed value is the total value generated by a particular asset, such as a page or a file. Sitefinity Insight calculates this value by multiplying the number of attributed conversions in the selected time range, by the value assigned to each conversion. Using this value, you get a picture how well the given asset attributes to your marketing goals.
To see the total attributed value of all your assets, use the Attribution report. For more information, see Attribution report.
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