Featured Stories

The pressure of figuring out how to monetize content for greater profitability — has led media companies to using an untapped asset: Customer Data. Find out how this important source is increasing engagement — and profitability.

I recently attended Gartner Symposium to learn more about the challenges Senior IT leaders are facing today as well as some innovative approaches for solving them. One particular topic that captured my interest was that of simplifying data strategies in highly-regulated industries. So, I caught up with Bill Fox, VP, Healthcare & Life Sciences, to ask him to expound upon the challenges he addressed in his presentation, “Accelerating Innovation by Breaking Down Data Silos.”

Corporate social responsibility (CSR) activities give companies a human face, portraying them as caring and responsive, with purpose and deeper meaning. The positive change they bring to society, or simply those in need, pays off not only by emanating a good image—but also by connecting to potential and current customers ...

How will hybrid data access revitalize your cloud journey? Introducing Hybrid Data Pipeline, the industry’s first embeddable hybrid data access service.

In business-to-business marketing, using an effective demand generation strategy is key to driving a consistent number of qualified leads and generating new revenue. In order to focus your marketing team on making their programs more effective and profitable, they need to be liberated from any technology or operational constraints. The ...

NoSQL is known for allowing speed and agility. But at what price? Can you have security and privacy too? Here’s the secret weapon the biggest enterprises have found.

We see footers every day, all over the internet. Sometimes they are huge sections, containing a lot of shortcuts to other pages and additional items like social widgets, contact forms and more, while other times they are just horizontal bands with a few links. But what makes a good footer and ...

With digital completely transforming the customer journey, it’s paramount to establish a holistic, integrated approach in your communications that encompasses all marketing functions. This includes the SEO and PR domains, which to some may seem worlds apart, but have to operate side by side to grow and amplify your company’s ...

Is it beneficial to move complex queries out of the database and into service logic because it’s way easier to scale services horizontally?