As Vice President of Marketing, Erin has more than 18 years of experience managing client and agency marketing strategies at SilverTech. She is heavily involved in all key projects and works closely with the digital strategy team in conducting primary and secondary market and audience research, website analytics, persona development and competitive analysis. Erin has been responsible for developing the strategy for award-winning websites, utilizing her role in overseeing and executing the entire strategic process through design, discovery, research and analysis, and completion. Erin has used her knowledge of information design and architecture, effective and user-friendly navigation systems, and overall web usability to drive successful campaigns and partnerships with SilverTech’s clients. Erin’s experience includes interactive and innovative strategies for websites, ecommerce, email marketing, branding, traffic generation, customer loyalty, SEO/SEM, advertising, public relations and social media.
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