Tag: Sitefinity
4 Strategies for Managing Your Brand’s Online Reputation
Do you know what people are saying about your brand online? If not, this post will explain why it’s important to understand the general sentiment of your brand and how to take an active role in managing it.
How to Measure ROI From Your DXP Investment
You’ll need to determine which KPIs best represent the value that the DXP brings to the organization, then translate those values into revenue numbers so you can calculate the ROI.
Humans Over Hype: Phil Gamache on Martech Tools, AI Fatigue & Why People Still Matter
ICYMI: Phil Gamache on the Rise of “Human-First Martech”
The Composable DXP Revolution: Why Marketing Teams Are Done with Monoliths
Marketing teams are abandoning monolithic platforms that trap them in vendor lock-in and developer dependency. The composable DXP revolution offers modular freedom, with 70% of enterprises making the switch by 2026.
Less Tech, More Impact: Matt Heinz on Choosing Strategy Over Shiny Objects
ICYMI: Matt Heinz on Why Random Acts of Marketing Are Killing Your ROI.
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