Tag: Sitefinity Insight
Still Counting Visits? Why Not Increase Engagement and Optimize Conversions?
Are you still obsessed with things like “time spent on site”, “bounce rate”, sessions and visits? While there is nothing wrong with keeping an eye on those web metrics, digging deeper in your customer’s journey and how your visitors interact with your brand might reveal hidden gems and open the door to more opportunities than you have anticipated.
The Odyssey of Perfecting the Customer Journey
The components that make up the customer journey, such as time, savings and reduced friction, are becoming increasingly commoditized. The currency your customers use to purchase that commodity is personal data. Pay back their investment with interest.
Artificial Intelligence and Personalized Customer Journeys
Artificial intelligence can help marketers create personalized customer journeys, but how can organizations use this technology to its full potential?
How to Take Your Digital Marketing to the Next Level: The Latest in Sitefinity Insight
Today’s major digital channels are crowded with a lot of competition and noise. Grab the attention of your audience and differentiate your brand with the latest in Sitefinity Insight.
Understanding the Value of Hyper-Personalization in Marketing
One of the big differences between last century's traditional marketing and this century's digital marketing is the ability to implement hyper-personalization.
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