Tag: Sitefinity Insight
The Odyssey of Perfecting the Customer Journey
The components that make up the customer journey, such as time, savings and reduced friction, are becoming increasingly commoditized. The currency your customers use to purchase that commodity is personal data. Pay back their investment with interest.
Artificial Intelligence and Personalized Customer Journeys
Artificial intelligence can help marketers create personalized customer journeys, but how can organizations use this technology to its full potential?
How to Take Your Digital Marketing to the Next Level: The Latest in Sitefinity Insight
Today’s major digital channels are crowded with a lot of competition and noise. Grab the attention of your audience and differentiate your brand with the latest in Sitefinity Insight.
Understanding the Value of Hyper-Personalization in Marketing
One of the big differences between last century's traditional marketing and this century's digital marketing is the ability to implement hyper-personalization.
Why A/B Testing is Important for Website & Marketing Success
Without an A/B testing strategy, website updates are a guessing game that could cost you. Learn why A/B testing is important for website and marketing success.
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