Author: Jennifer McAdams
As Vice President of Global Demand Generation and Field Marketing, Jen McAdams counts herself fortunate to work with an amazing team of event, digital, social media, channel, business development and campaign contributors spread across three continents. Together, the team does some amazing things to keep the funnels full. While she’s been in marketing for 25 years, she’s always eager to learn what’s new in emerging martech, and sales and marketing strategies. This Brooklyn native and Northeastern alum now lives in New Hampshire on a pumpkin farm.
You can find her on LinkedIn or @jromcadams on Twitter.
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Inuit Art Foundation Paints Beautiful Digital Experience with Sitefinity
Inuit Art Foundation’s digital magazine gives artists a platform to show work. Learn more about how they leverage Sitefinity to build eye-catching digital experiences. -
DXP That More Than Pays for Itself—The Economic Value of Improved Efficiency for IT Architects
IT architects are one of a company's most precious resources. Learn how Sitefinity can make better, more optimal use of these valued IT professionals. -
DXP That More Than Pays for Itself—The Overall Economic Value of Sitefinity
The Forrester Total Economic Impact (TEI) report showed that Progress Sitefinity DXP provides a stunning 245% Return on Investment with a 13-month payback. Learn how. -
The Growing Importance of Ecommerce During COVID-19 & Benefits of Online Selling
Learn the benefits of online selling during the pandemic that have made the trend even more important & how small and medium businesses can take advantage. -
2021 ‘Word of Mouth’ Marketing Strategy—Customer Reviews vs. Analyst Reports
For years, B2B tech buyers depended on analyst reports for purchasing decisions, but that may be changing. Learn more about word-of-mouth marketing strategies. -
Segmentation vs. Personalization: The Benefits of Their Differences
How segmentation and personalization differ and why marketers should embrace the benefits of these differences. -
Understanding the Value of Hyper-Personalization in Marketing
One of the big differences between last century's traditional marketing and this century's digital marketing is the ability to implement hyper-personalization. -
How to Develop a Content Marketing Strategy on a Budget
Content marketing is an essential part of effective inbound marketing and lead generation. Learn 6 steps for developing a content marketing strategy on a budget. -
Storytelling for Small Businesses—Catch the Boat Now to Stay Afloat
With all the changes in customer behavior due to COVID-19, business storytelling should become a priority for companies of all sizes. See some of its benefits.
Topics
- High Productivity
- Mobility
- UI Development
- Data Connectivity
- Web Experience
- Cognitive Services
- OpenEdge
- Company and Community
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