Today’s major digital channels are crowded with a lot of competition and noise. Grab the attention of your audience and differentiate your brand with the latest in Sitefinity Insight.
Hey, digital marketers! You’re invaluable. But you probably already know that.
Throughout the pandemic, the way consumers and brands interacted with one another shifted. There became an immediate need for marketers to engage their audience from customers, to partners, to prospects on multiple relevant digital channels. And suddenly, digital marketing became that much more important (as if it wasn’t important enough already). Companies with little investment in digital marketing jumped right in. Major digital channels became a lot more crowded.
Marketers have pressure to continuously drive leads and deliver a nurturing experience to them that converts them to customers. With so much noise online today, how does one stand out from the crowd and make their campaign’s voice heard? As things slowly but surely get back to normal, marketers need to be prepared to continue doing what they’re doing and focus on providing highly targeted, unique experiences to differentiate their brand.
I know what you’re thinking, easier said than done. To differentiate you need access to the right tools. Generic campaigns are often executed because the marketing team doesn’t have access to the right data, highlighting cross-channel content performance, persona behavior, both offline and online and detailing highly engaged leads in the funnel. If they do, it’s often not easy to turn those insights into actionable next steps and tangible results.
Progress Sitefinity Insight is a software as a service (SaaS) analytics, personalization and optimization system, fully integrated with the Progress Sitefinity platform. Many marketers successfully use Sitefinity Insight to inform their marketing strategy and have been able to deliver next-level, ROI-driving campaigns as a result, like Cambridge Innovation Institute and Legal & General America for example.
Our latest release further enhances the platform’s detailed cross-channel performance metrics, intel into persona profiles and lead scores, and ML-driven campaign recommendations, enabling marketers to easily deliver targeted programs to the right audience that truly resonate.
With four new conversion attribution models, marketers can leverage a comprehensive toolset to track content-driven campaign performance, which spans across multiple sessions and supports several KPIs (such as first-touch and last-touch lead reporting). We’ve even added a dash of AI to conversion attribution modeling, to help you ace your KPIs. Auto-discovered touchpoints (assets /interactions) enable you to identify the exact interactions that are contributing to conversions.
With video consumption on the rise, maximize the views and success of your video content by measuring its impact on the visitor's journey and sales funnel. Establish a baseline of performance and optimize the use of videos within your campaigns so they are more effective at influencing decision-making, increasing brand awareness and improving customer loyalty.
Build detailed funnel models that incorporate key contact properties imported from external systems such as customer status, active opportunities, offline event attendance and more. Equip your team to deliver detailed campaigns and nurture those leads to convert or become a customer.
Target the most relevant audience by updating sales funnels when a lead for one sales journey displays a change in intent that places them in an entirely different journey (ex: an once sales prospect filled out a job application). Remove leads that are no longer a match for a sales motion based on a specific event to refine targeting.
Discover which topics truly resonate most with your audience by leveraging word cloud visualizations in that highlight popular words based on frequency of content consumption and relevance with visitors. Data-driven marketers can leverage quick and simple visual insights to gain instant view on what content and asset type their target personas prefer.
And if you’re still unsure about switching up your marketing programs, no problem. Test and validate innovative marketing ideas without worries with Sitefinity Insight. Run A/B tests and adjust your campaign strategy based on real-time results and recommendations.
With this release, we delivered all these capabilities as well as a few other usability and notification enhancements. We’re committed to keeping you and your team successful, no matter what the next marketing challenge you must tackle entails.
Now, as a marketer, it’s your turn. Consumer expectations for personalized brand experiences have become the new standard in this increasingly digital world. Progress Sitefinity Insight makes it easy to build one-to-one digital relationships with high value prospects that exceed their expectations—and yours.
Amy Ward was a Senior Product Marketing Specialist at Progress.
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