Tag: Personalization
How Sitefinity Puts Experimentation and Personalization at Marketers’ Fingertips
Marketers can deliver personalized experiences, A/B test and measure performance with the Sitefinity platform.
Making the Transition from Transactional to Relationship Marketing
Modern marketing emphasizes long-lasting customer relationships rather than one-time transactions by prioritizing customer experience.
4 Common Mistakes in Personalization and How to Avoid Them
Though consumers are aware we’re collecting data from them, they have expectations for how we use it to personalize their experiences. See the most common mistakes in personalization and how to avoid them.
The Role of AI in Crafting Tailored Customer Journeys
Still stuck in the “Dear {First_Name}” era of personalization? Discover how AI is transforming customer journeys from basic mail merges into truly dynamic, individualized experiences that evolve in real time.
The Link Between Personalization and Customer Retention
Tailoring experiences to individual preferences makes customers feel valued, increasing their loyalty. Businesses that invest in personalization strategies often see higher retention rates and greater lifetime customer value.
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