Tag: Personalization
Examples of Web Personalization That Improve Engagement
A personalized web experience doesn’t mean using everything you’ve gathered about someone to greet them by name, summarize their engagement with your brand and so on. Sometimes the subtlest variations in the experience can make a visitor or user feel more comfortable and satisfied.
Personalization Fatigue: When Your Customers Want Less ‘Personal’ and More ‘Person’
Your customers are exhausted by hyper-personalization that feels more like surveillance than service. Here’s how to create experiences that respect the human behind the data.
How Sitefinity Puts Experimentation and Personalization at Marketers’ Fingertips
Marketers can deliver personalized experiences, A/B test and measure performance with the Sitefinity platform.
Making the Transition from Transactional to Relationship Marketing
Modern marketing emphasizes long-lasting customer relationships rather than one-time transactions by prioritizing customer experience.
4 Common Mistakes in Personalization and How to Avoid Them
Though consumers are aware we’re collecting data from them, they have expectations for how we use it to personalize their experiences. See the most common mistakes in personalization and how to avoid them.
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