Tag: marketing
From the Heart
If you asked employees in a random sample of companies what makes their business unique, many would be hard pressed to tell you. The default position on this seems to be ‘our people’ (like we've never heard that one before!), but that doesn't really do the job of articulating your value and it...
Marketing Means Business!
Some folks seem to believe that marketing is a department staffed by people with a very strong attachment to crayons and color palettes, where you crank a handle and a lead falls out. Somewhere that is consumed with campaigns and detached from fiscal reality.
They couldn't be more...
I want to tell you a story
Story time is a very important time in my household. Something that the children always look forward to; a little bit of down-time with mommy and daddy at the end of the day to sit together and share. It's part of our routine and is pretty much non-negotiable. If you can't make story time then...
It’s Emotional
I once asked a sales guy in a mobile phone store how often customers wanted his advice on what phone to choose. Here's what he said:
"Nine out of ten times people's minds are already made up. I can tell them their choice is more expensive than other smartphones, or they'll get better...
Content is King!
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