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"Garbage in, Garbage out". This is a familiar phrase that I am hearing used ever more frequently during conversations about technology in business. Want high quality financial reports? Need great customer insights from your CRM system? The technology alone can't do this – you’ve got to feed in the quality data to get anything approaching high quality business information out.
And so it goes with marketing. You could have the slickest html design for your mailer, the best handle for your Twitter account or the highest number of LinkedIn connections but if you've got nothing of interest to say or no value to add then what's the point?
This has been high on my mind recently as the team and I get ready for Progress Exchange 2013, our largest and most important customer and partner conference of the year. With hundreds of you committing your time to join us in Boston, we're making sure that your investments are rewarded by bringing you the best in content, presenters and entertainment to make it a fantastic experience for you and your teams.
And how will it differ from previous conferences you've been to? For anyone who organizes or attends these events you know it's not as simple as a few good breakout sessions and paying a fortune for a well-known sports manager to teach us about leadership! Each year we aspire to bring you a better conference than the year before and this year we've set ourselves some pretty big goals. For me and my team in the run up to the event, it's all about putting in huge amounts of time, effort and talent so that you get the following out:
How does that sound as a recipe for success? Have we put enough in? Think it needs a little extra garnish? Well how about a ton of fun, the finest in regional food and some truly memorable moments.
You with me? Good! Here's where you can join in, stay tuned, and get the news as it happens:
View all posts from Jennifer Smith on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
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