Tag: Content Marketing
2021 ‘Word of Mouth’ Marketing Strategy—Customer Reviews vs. Analyst Reports
For years, B2B tech buyers depended on analyst reports for purchasing decisions, but that may be changing. Learn more about word-of-mouth marketing strategies.
Segmentation vs. Personalization: The Benefits of Their Differences
How segmentation and personalization differ and why marketers should embrace the benefits of these differences.
How to Develop a Content Marketing Strategy on a Budget
Content marketing is an essential part of effective inbound marketing and lead generation. Learn 6 steps for developing a content marketing strategy on a budget.
Storytelling for Small Businesses—Catch the Boat Now to Stay Afloat
With all the changes in customer behavior due to COVID-19, business storytelling should become a priority for companies of all sizes. See some of its benefits.
What's Field Marketing in a Post-COVID World – 5 Strategic Learnings
Read what I have learned from five top field marketers, how they reimagine our Post-COVID marketing world and what digital strategies they've started to use.
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