Zach Stone

Zach Stone is VP of Marketing at DeltaV Digital, where he leads strategy, analytics, and search marketing initiatives that help organizations unlock measurable growth through data-driven digital marketing. He has been an SEO and analytics consultant for Progress Software since 2018.

With more than 15 years of experience in digital marketing, Zach specializes in connecting the dots between marketing channels to build cohesive strategies that drive visibility, engagement, and revenue.

Zach’s expertise spans search engine optimization (SEO), answer engine optimization (AEO), analytics, marketing attribution, and advanced tracking implementation. He's also Google Ads Certified and well versed in PPC and social advertising strategy.

He is particularly passionate about helping organizations understand how users discover, interact with, and convert through digital experiences. By combining deep technical knowledge with strategic marketing insight, Zach helps teams turn complex data into clear, actionable decisions that improve marketing performance across organic search, paid media, and owned channels.

Zach works closely with clients and internal strategists to develop integrated digital marketing strategies that prioritize search visibility, measurement accuracy, and sustainable growth. His approach emphasizes building strong analytics foundations, ensuring that businesses can accurately track user behavior, measure marketing ROI, and continually optimize campaigns based on real performance data.

When he’s not analyzing marketing data or exploring the latest changes in search and AI-driven discovery, Zach enjoys spending time outdoors, cooking, gaming, hiking, and biking. He’s also usually accompanied by his dog, Key Stone, and is known among colleagues for delivering the occasional terrible, but memorable, pun.

Areas of Expertise

• Search Engine Optimization (SEO)
• Generative Engine Optimization (GEO)
• Answer Engine Optimization (AEO)
• Pay-per-click (PPC) Advertising
• Analytics & Tracking
• Reporting & Data Visualization

Credentials

• Google Ads Certified