I tend to relate a lot of what I write about marketing on this blog to my own personal experience. One topic I’ve wanted to talk more about is SEO and connecting that to me as a marketer. As marketers we know that SEO is important—as marketing is heading ...
I am one of those people who swears by research. I never use an appliance before I read the complete manual and I never do anything at work before I research the tried and tested best practices. So trust me when I say I did a lot of research to ...
You know it when you see it, don’t you? Good content. It grabs your attention, and keeps it. It educates with a minimal time investment, then sends you on your way feeling better for having engaged. It may even motivate you to engage again. So how do you create it? ...
Every so often you need “guerrilla activity” to boost your content marketing results. Of course, having a sound and well-coordinated content marketing strategy is a must for just about any company these days. And a great guerilla tactic will only benefit you if it fits into the larger strategic plan. ...
Content is King. Bill Gates said it in 1996 and by now every marketing department has that phrase carved in stone, memorized by heart, plastered on a t-shirt and stuck to a bumper. The notion that quality content is the most effective way to attract users online is well established. ...