Sitefinity 15.4 Update: AI-Ready CMS Features That Help Marketers Get Things Done
March 31, 2026
AI discovery is replacing “10 blue links.” This post breaks down what’s new in Sitefinity 15.4—AI-friendly structured content, built-in SEO and Brand Agents, RAG retrieval and dynamically generated experiences—so your content stays visible in both search engines and AI assistants.
Native Next.js support with integrated hosting, backend UI customizations in Sitefinity Cloud, expanded audience analysis and targeting in Sitefinity Insight and usability improvements for both technical and business users sum up a robust update that we’re about to explore in detail.
When personas are informed by research, they can be powerful tools … but when they’re created based on assumptions or guesses, they can set you back quite a ways. Learn how to create useful and data-based personas!