Progress MartechNEXT Returns This Fall, From St. Louis to Abbey Road

St. Louis and London have been added to the Progress MartechNEXT 2026 World Tour, with special experiences like an Abbey Road tour.

Progress MartechNEXT is back this fall, with St. Louis and London next on the 2026 World Tour.

On September 23, we’re heading to 18Rails @ City Foundry STL in St. Louis, where Scott Brinker, Frans Riemersma and other marketing and technology leaders will explore the impact of AI, agents and changing search behaviors, and what they mean for the future of the martech stack.

Then, on October 27, Progress MartechNEXT heads to London, taking over the legendary Abbey Road Studios for the day.

Alongside a full day of MartechNEXT sessions, attendees will get the chance to experience one of the world’s most iconic recording studios, including “Abbey Road Stories from the Studio,” presented by Abbey Road Studios.

First Up: St. Louis

On September 23, we’re bringing Progress MartechNEXT to 18Rails @ City Foundry STL, with SteadyRain and Smooth Fusion joining us for the day.

Scott Brinker, editor of chiefmartec, will explore “Martech in the Age of Agents” looking at what happens as agents enter an already complex martech landscape. Frans Riemersma, founder of MartechTribe, will look at the opportunities AI is opening up in “In the AI Future, Everyone Can Get Their ‘15 Minutes of Fortune.’”

The St. Louis agenda will also tackle some of the practical challenges marketers are facing right now. Paige Guttermann of SteadyRain will look at a growing challenge around discovery: if AI increasingly gives people the answer, how do you make sure your brand is still found?

David Kidd of SteadyRain will shift the lens to another challenge that should be familiar to plenty of teams: how do you turn the technology already sitting in your martech stack into pipeline?

And the conversation ultimately comes back to the people at the center of it all. “You and AI: Martech in an Agentic World” will put the questions, possibilities and realities of working alongside AI on the table.

Because Progress MartechNEXT isn’t about predicting some distant version of marketing. It’s about talking openly about what’s changing now, what we’re learning and what we still need to figure out. And that doesn’t stop when the sessions do. There’s time to continue the discussion over coffee or lunch, catch up with speakers and compare experiences with people tackling many of the same questions.

The setting is 18Rails, part of City Foundry STL, a former industrial site transformed into one of Midtown St. Louis’ most distinctive destinations. Its name comes from the 18 rail lines that once connected St. Louis with the rest of the country, making it a fitting place to bring people together for what comes next.

And Then There’s Abbey Road

On October 27, we’re bringing Progress MartechNEXT to one of the most iconic creative spaces in the world.

Opened in 1931 as the world’s first purpose-built recording studio, Abbey Road has played a part in some of the most famous recordings in music history. The Beatles. Pink Floyd. Generations of artists, engineers and producers have walked through its doors and experimented with new ways to create.

That spirit of experimentation is part of what makes Abbey Road such an exciting setting for Progress MartechNEXT.

Marketing is going through its own period of rapid experimentation. AI and agents are expanding what individuals and teams can do, search is changing and new tools are arriving faster than many businesses can decide what to do with them.

Abbey Road gives us an extraordinary place to explore where all of that could lead.

Scott Brinker and Frans Riemersma will bring their perspectives on AI, agents and the future of martech to London, with more speakers and sessions still to come.

And this stop also offers something completely unique to London. “Abbey Road Stories from the Studio,” presented by Abbey Road Studios, will take us behind the scenes of this legendary venue and into the stories, ideas and innovations that have shaped it.

So yes, you’re coming for Progress MartechNEXT. But you’re also getting the chance to spend the day inside Abbey Road Studios. That’s a pretty good Tuesday.

There’s Still Time to Be Part of It

The MartechNEXT 2026 World Tour has previously hit Boston, Chicago, Milan and Melbourne. If you can’t make it in person, check out the YouTube playlist.

If you are able to join us in St. Louis or London, come with the questions your team is asking and leave with new perspectives, practical ideas and connections with people working through many of the same challenges.

Join us in St. Louis on September 23 or London on October 27. Choose your stop and register today!