Kick off the day with coffee and informal networking. Attendees can meet peers, partners, and Progress experts before the sessions begin.

The future isn’t coming. It’s already here and it’s redefining how people engage and build trust with brands in an AI-driven world.

Welcome to Progress MartechNEXT!
In this opening, Sara Faatz, Senior Director of Awareness and Community for Progress and the host of the 10 Minute Martech podcast, will share Progress’s vision for a world where shifting user behaviors are driving the urgent evolution of the CMS - transforming from a system of record into a system of intelligent engagement – and share what is possible with the technology today.

A wide-angle view of marketing technology in 2026: what's shifting in the landscape, what's happening to the stack, and why AI agents — working for marketers, engaging customers, and increasingly acting on behalf of customers — are the most consequential force reshaping how marketing gets done. Includes a look at the architectural changes enabling it all, and why context is quickly becoming the difference between generic automation and genuinely intelligent marketing.

We’ve already lived through the era of “15 minutes of fame.” The internet and social media made it possible for anyone to be seen—but personalization was mostly surface-level, driven by rules that mimicked relevance without truly delivering it.

Now, AI is ushering in a new phase: 15 minutes to build. With the right approach to context engineering, anyone can rapidly prototype ideas, test concepts, and create powerful solutions in minutes—not months. Experimentation has never been faster, cheaper, or more accessible.

But the real shift is what comes next: 15 minutes of fortune. The advantage no longer comes from just building quickly—it comes from building what matters. The winners will be those who can identify the right problems, design for real users, and translate experiments into measurable business outcomes.

In this session, you’ll learn how to move beyond rapid prototyping and into value engineering—the emerging discipline of turning AI-driven experiments into revenue. We’ll explore how to follow the money, reverse-engineer value into customer experience, data, AI, and martech, and ultimately transform speed into sustainable growth.

AI is no longer just a trend to watch — it is changing how customers discover, evaluate, and engage with brands right now. This session focuses on practical ways organizations can actually use AI today, combining AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) with real digital strategy. We will cover how to improve visibility in AI-driven experiences, strengthen content for machine understanding, and identify practical opportunities where AI can create measurable impact across digital channels. Attendees will leave with a checklist, a quick readiness quiz, and clear actions they can take immediately.

Digital leaders are under pressure to move faster than ever. But speed without direction is not momentum. It is exposure. This session draws on the Digital Momentum Project, a structured research initiative examining how B2B organizations create progress that compounds rather than exhausts. Early findings point to a consistent pattern: what separates organizations with durable forward motion is not platform selection or technology investment. It is operating model clarity, data readiness, and the discipline to connect digital effort to commercial outcomes. Attendees will leave with a sharper vocabulary for momentum, a clearer picture of where most organizations lose it, and a more confident way to lead through the next cycle of change.

Winning organizations do not move faster. They move forward on purpose.

Join the speakers for a lively panel discussion that will connect the dots across the day’s themes - from changing user behavior to the rise of Generative CMS to agentic orchestration and more. Expect candid insights, practical takeaways and forward-looking perspectives on how organizations can cut through complexity, align technology with strategy and deliver meaningful customer experiences. We’ll wrap the day by tackling your biggest questions and exploring what’s next in the rapidly changing martech space.

Kick off the day with coffee and informal networking. Attendees can meet peers, partners, and Progress experts before the sessions begin.

The future isn’t coming. It’s already here and it’s redefining how people engage and build trust with brands in an AI-driven world.

Welcome to Progress MartechNEXT!
In this opening, Sara Faatz, Senior Director of Awareness and Community for Progress and the host of the 10 Minute Martech podcast, will share Progress’s vision for a world where shifting user behaviors are driving the urgent evolution of the CMS - transforming from a system of record into a system of intelligent engagement – and share what is possible with the technology today.

A wide-angle view of marketing technology in 2026: what's shifting in the landscape, what's happening to the stack, and why AI agents — working for marketers, engaging customers, and increasingly acting on behalf of customers — are the most consequential force reshaping how marketing gets done. Includes a look at the architectural changes enabling it all, and why context is quickly becoming the difference between generic automation and genuinely intelligent marketing.

We’ve already lived through the era of “15 minutes of fame.” The internet and social media made it possible for anyone to be seen—but personalization was mostly surface-level, driven by rules that mimicked relevance without truly delivering it.

Now, AI is ushering in a new phase: 15 minutes to build. With the right approach to context engineering, anyone can rapidly prototype ideas, test concepts, and create powerful solutions in minutes—not months. Experimentation has never been faster, cheaper, or more accessible.

But the real shift is what comes next: 15 minutes of fortune. The advantage no longer comes from just building quickly—it comes from building what matters. The winners will be those who can identify the right problems, design for real users, and translate experiments into measurable business outcomes.

In this session, you’ll learn how to move beyond rapid prototyping and into value engineering—the emerging discipline of turning AI-driven experiments into revenue. We’ll explore how to follow the money, reverse-engineer value into customer experience, data, AI, and martech, and ultimately transform speed into sustainable growth.

Drawing on Reply’s annual Digital Experience Trends, Reply Triplesense will bring to MartechNEXT a practical perspective on how AI is reshaping digital experience. The report identifies three major shifts: new ways people discover and engage with brands, new models for creating and optimizing content and experiences at scale, and a growing need for data, control, and governance to make this change sustainable over time.

Building on these three macro trends, the session will explore how the role of digital platforms is changing. CMS and DXP tools are no longer just publishing systems, but are becoming central to building more relevant experiences, managing content more dynamically, and preparing organizations for an ecosystem where AI increasingly shapes visibility, interaction, and decision-making. The goal is to offer a practical perspective on how to make digital presence stronger, more consistent, and better prepared for the shift already underway.

Public administration, finance, and insurance are facing a double challenge: adapting to AI-driven discovery while operating under some of the strictest regulatory frameworks in the world. Visibility, accessibility, and compliance are no longer separate workstreams. They're converging into a single platform problem.

In this session, we'll explore why a modern DXP is the strategic backbone for highly regulated sectors, and how Sitefinity meets this challenge head-on. We'll look at how native AI integration accelerates content operations without compromising governance; how built-in tooling simplifies continuous compliance with accessibility standards (EAA/WCAG) and DORA requirements for digital operational resilience; and why Sitefinity Cloud, a SaaS platform certified by the Italian National Cybersecurity Agency (ACN), provides the trust layer that public bodies, banks, and insurers need to innovate safely.

Attendees will leave with a clear view of how to turn their web platform from a compliance cost center into a scalable engine for secure, accessible, and AI-ready digital services.

Join the speakers for a lively panel discussion that will connect the dots across the day’s themes - from changing user behavior to the rise of Generative CMS to agentic orchestration and more. Expect candid insights, practical takeaways and forward-looking perspectives on how organizations can cut through complexity, align technology with strategy and deliver meaningful customer experiences. We’ll wrap the day by tackling your biggest questions and exploring what’s next in the rapidly changing martech space.

Kick off the day with coffee and informal networking. Attendees can meet peers, partners, and Progress experts before the sessions begin.

The future isn’t coming. It’s already here and it’s redefining how people engage and build trust with brands in an AI-driven world.

Welcome to Progress MartechNEXT!
In this opening, Sara Faatz, Senior Director of Awareness and Community for Progress and the host of the 10 Minute Martech podcast, will share Progress’s vision for a world where shifting user behaviors are driving the urgent evolution of the CMS - transforming from a system of record into a system of intelligent engagement – and share what is possible with the technology today.

For three decades, digital experience delivery has followed the same Library Model: content is authored, stored, and then (if we're lucky) served to a specific user. Yet, despite the massive investment in digital experience, a significant personalization gap persists: while 61% of brands believe they deliver personalized experiences, only 43% of consumers agree. The barrier isn't just technology; it's a content bottleneck that makes 1-to-1 personalization nigh-impossible for human teams to scale.

Enter the Generative CMS.

This talk explores a fundamental paradigm shift from static libraries of assets to a Laboratory Model where digital experiences are generated in real-time. The convergence of Generative AI, Retrieval-Augmented Generation (RAG), and Machine Learning, has enabled the CMS to merge content production and delivery into a single, in-flight step. Is this the moment that the elusive "segment of one" truly becomes a reality? Tune in to find out.

A wide-angle view of marketing technology in 2026: what's shifting in the landscape, what's happening to the stack, and why AI agents — working for marketers, engaging customers, and increasingly acting on behalf of customers — are the most consequential force reshaping how marketing gets done. Includes a look at the architectural changes enabling it all, and why context is quickly becoming the difference between generic automation and genuinely intelligent marketing.

We’ve already lived through the era of “15 minutes of fame.” The internet and social media made it possible for anyone to be seen—but personalization was mostly surface-level, driven by rules that mimicked relevance without truly delivering it.

Now, AI is ushering in a new phase: 15 minutes to build. With the right approach to context engineering, anyone can rapidly prototype ideas, test concepts, and create powerful solutions in minutes—not months. Experimentation has never been faster, cheaper, or more accessible.

But the real shift is what comes next: 15 minutes of fortune. The advantage no longer comes from just building quickly—it comes from building what matters. The winners will be those who can identify the right problems, design for real users, and translate experiments into measurable business outcomes.

In this session, you’ll learn how to move beyond rapid prototyping and into value engineering—the emerging discipline of turning AI-driven experiments into revenue. We’ll explore how to follow the money, reverse-engineer value into customer experience, data, AI, and martech, and ultimately transform speed into sustainable growth.

abstract

abstract

Join the speakers for a lively panel discussion that will connect the dots across the day’s themes - from changing user behavior to the rise of Generative CMS to agentic orchestration and more. Expect candid insights, practical takeaways and forward-looking perspectives on how organizations can cut through complexity, align technology with strategy and deliver meaningful customer experiences. We’ll wrap the day by tackling your biggest questions and exploring what’s next in the rapidly changing martech space.