Learn how a bank and credit institution can maximize their profits by choosing the right digital experience platform.
Banks and credit unions have not historically been the most bleeding-edge as far as technology is concerned. It’s no wonder that regulated, risk-averse organizations with legacy tech-debt tended to shy away from being early digital adopters. However, the pandemic forced financial organizations to quickly embrace digital technologies, causing a significant leapfrog effect that quickly pushed many forward—but into uncomfortable, unchartered waters.
The need to meet growing customer experience demand while balancing compliance, security, internal IT resources and marketing’s urgent priority to get content out quickly, were large challenges that organizations had to solve in a matter of days.
Homestreet Bank, a west coast community bank based in Seattle, Washington, was able to ‘get by’ during the pandemic with their existing website. However, Misty Ford, SVP of Corporate Marketing at Homestreet has called that period of time ‘painful’. The legacy website CMS was heavily customized and required IT support for even minor content updates. The approval process for the updates also made edits and additions slow to implement. With customers relying on the website for branch information and urgent communication, Homestreet marketers felt frustrated that they couldn’t get things like branch alerts out fast enough.
It is fairly common for financial institutions to have the following challenges with their website platform:
In addition, Homestreet also told us that it’s more than simply having the ability to quickly update content. They also need the website to easily be adaptable to new and changing business priorities. Her bank, like many others, don’t want to be laggards anymore. They know they can’t afford to lose customers that way. Misty mentioned she needed the site to be able to support future bank growth and wants to leverage the site to add geo-targeting, personalization, ability to recommend products based on life events or the customer journey, and any other features that will keep her bank competitive.
In 2022, SilverTech, a premium digital agency partner of Progress Sitefinity, recognized that many of the financial organizations on their roster were challenged with similar issues as Homestreet Bank. They did not want to invest in a solution that didn’t grow and change with the needs of the organization and their customers.
As we helped organizations assess their needs and select technology solutions, we found there was a gap we could fill by developing a flexible, fully-brandable, nearly pre-configured solution on an enterprise-level DXP platform. This would give banks and credit unions what they needed:
The DXP solution that will help banks and credit unions get, and keep, a digital edge is called KuberaDX. It was named Best Digital Solution of 2022, at last year’s Bank Customer Experience Summit.
As Vice President of Marketing, Erin has more than 18 years of experience managing client and agency marketing strategies at SilverTech. She is heavily involved in all key projects and works closely with the digital strategy team in conducting primary and secondary market and audience research, website analytics, persona development and competitive analysis. Erin has been responsible for developing the strategy for award-winning websites, utilizing her role in overseeing and executing the entire strategic process through design, discovery, research and analysis, and completion. Erin has used her knowledge of information design and architecture, effective and user-friendly navigation systems, and overall web usability to drive successful campaigns and partnerships with SilverTech’s clients. Erin’s experience includes interactive and innovative strategies for websites, ecommerce, email marketing, branding, traffic generation, customer loyalty, SEO/SEM, advertising, public relations and social media.
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