Planning your customer profiling is a very important step in your digital marketing as it is the foundation for successful optimizations in the next phases. Let’s have a look how 360-degree contact profiling can be implemented with the Sitefinity platform and go through different sources of information.
Due to the fact that Sitefinity provides robust APIs and OData RESTful endpoints out-of-the-box (feel free to check out some queries), and you can easily deliver content to any device, the conclusion is obvious - Sitefinity is a Headless CMS.
In recent days I’ve spent some time reading more about “headless” and how this will conquer the world and if I don’t use it my business will fail :D. With this post I want to share what the real risks and solutions are. I will iterate through the different concepts that are currently receiving a lot of hype. Many of those terms are blended and some people are using them interchangeably, which is why I will explain each of them separately.