Are your marketing emails landing in Gmail's Promotions tab? Google’s algorithms are learning and adapting based on what is common, repetitive, and found in many messages. By differentiating with content, senders and templates, marketers will have a higher chance to not get filtered into a secondary inbox.
Influencer marketing: Reaching the media to gain coverage of your products or services can be a significant challenge, but by taking these steps, you can stack the deck in your favor.