In today’s business climate, the changing dynamic with customer experience pushes organizations of all sizes to deliver an optimized experience as efficiently and quickly. As I discussed during my recent Personalization 2.0 webinar with Brendan Witcher of Forrester, many organizations don’t have technology that if flexible enough and robust enough ...
After extensive conversations on mobile strategy with leading analysts, it’s clear there are four key areas every organization needs to be thinking about.
Personalization is an important aspect for delivering the customer experience your target audience demands, and it’s only going to get more important as the bar for customer experiences rises every day. As Forrester Research’s Brendan Witcher mentioned at our webinar last week, nearly nine in 10 digital professionals are making ...