Technology innovation, economic recovery and increasing home sales play a major role in today’s increasingly competitive mortgage lending industry. With more options than ever, customers have heightened expectations when choosing a lender that meets their needs. The most successful lenders are those...
Don't fall victim to any of these common social marketing ailments.
I am a public relations professional by training and practice, but I spent a few years as a "programmer / analyst" that helped sharpen my tech skills. That technical background helped me see the value of blogging and social...
Today’s web applications use various services to mine data. These services provide users a better user experience when they enter information like name and zip code, into your app.
If you're building applications with Progress Rollbase, part...
How do we embrace new marketing technologies without losing the personal touch?
As a marketer who spent six years in IT, I was always somewhat of an anomaly wherever I worked. Several friends and former colleagues are convinced to this day that I hold some kind of engineering degree. I was...