Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
Interest in PaaS rising among businesses
The cloud has gradually become a sure bet as a catalyst for the next wave of enterprise IT innovations. You would have been forgiven for hesitating to add hosted architecture three years ago, still wondering whether the market would indeed move in that direction. However, the years since have seen...
Cloud use may still be undervalued
Cloud computing has become a fixture in IT over the past few years. Your company may already be using it in some capacity. The many different deployment models mean you may be buying applications through Software-as-a-Service agreements or even using cloud Platform-as-a-Service...
Mobile app development concludes eventful year
Technology, for all its forward motion, is built on a few stable components. In the past few years, mobile applications have become one of these critical building blocks. If you need to grant new capabilities to your employees, they present an elegant answer to the problem.
Application development...
PaaS is growing, market worth billions
If you've studied the cloud market, you know that the simple name "cloud" hides some subtleties and vital distinctions within the technology. Deciding how much infrastructure you want delivered will be vital. Does your company need applications delivered through a Software-as-a-Service (SaaS) model,...
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