Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
It's All About the Data
It really is all about the data. That’s what struck me as I spoke with customers and partners this year at Progress Exchange 2013. That’s not to say they didn’t rave about the new brand, the commitment to their business, or the innovation they saw. They did all of that and more. But the...
Wrap up: Progress App Dev Challenge
Last week, we had the pleasure of announcing the winners of the Progress App Dev Challenge at the closing session of Progress Exchange 2013. As part of the judging team, it was such a treat to surprise the winners...
The Spark is on Fire at Progress
After an incredible four days at Progress Exchange 2013, we are ready to take the insight gained from our customers and partners and plan an even better event for the coming year. This year’s event was filled with informative sessions, great keynotes, product launches, and even little fun—as well as...
Keeping the Spark Alive After Exchange
Progress Exchange 2013 may be behind us, but we’re happy to report that this past week was filled with many exciting networking opportunities, product launches, and valuable insights from keynote speakers. During the course of the conference, the Boston Westin Waterfront hosted Progress partners,...
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