Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
Cutting through the backlog
Backlog conjures up a different image depending on your view of the world around you. If you’re a Product Manager and you live in an Agile world, you’re probably thinking about adding incremental value to your product in that magical “next release”. If on the other hand you’re a Line of Business...
We're there when it counts
In a world where when using business applications we expect “instant gratification”, nothing can be worse than not being serviced. Whether we are ordering office materials or updating the status of a product evaluation, we expect applications to be “always on” and available in many cases 24/7....
The Spark Comes to Europe: PUG Challenge 2013
Following the success of Progress Exchange (#PRGS13) in Boston, the association of Progress User Groups for the EMEA region will be hosting its biggest ever User Group conference in Brussels on November 7 and 8.
The...
A Disruptive Influence
Well, what a conference Progress Exchange 2013 turned out to be! All the months of preparation and hard work put in by the team paid off in what was our most well attended and high-profile event to date. From the distances that people travelled to attend, to our hashtag...
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