Company and Community
How Awareness and Lead Generation Marketing Differs
June 24, 2015
What’s the difference between awareness and lead generation marketing strategies and metrics? Why bother with awareness marketing at all?
A Laser-Like Focus on Rapid Application Development
“There’s gotta be a better way!” was the conclusion of Ray Hodnett, CEO and Mark Catanese, Vice President of Product Development at Jungle Lasers. The software company’s previous model of application development was traditional .NET, ASP and Java—requiring...
All Western Mortgage Surpasses the Competition with Progress Rollbase
Technology innovation, economic recovery and increasing home sales play a major role in today’s increasingly competitive mortgage lending industry. With more options than ever, customers have heightened expectations when choosing a lender that meets their needs. The most successful lenders are those...
The Three Ailments of Social Marketing
Don't fall victim to any of these common social marketing ailments.
I am a public relations professional by training and practice, but I spent a few years as a "programmer / analyst" that helped sharpen my tech skills. That technical background helped me see the value of blogging and social...
Extending Client Side Behavior to a Rollbase Page Using Remote API
Today’s web applications use various services to mine data. These services provide users a better user experience when they enter information like name and zip code, into your app.
If you're building applications with Progress Rollbase, part...
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