Adam Bertram

Founder & Principal Consultant

ATA Learning, Inc.

Adam Bertram is a 25+ year IT veteran, former Microsoft MVP, and self-employed consultant who helps organizations replace repetitive manual work with generative AI automation and agent-based workflows. He’s a successful blogger, consultant, trainer, published author and freelance writer for dozens of technology publications.

Bio Overview

Adam’s primary focus today is generative AI automation and agent workflows—helping teams design and implement AI-driven systems that eliminate manual busywork, backed by nearly two decades of experience in PowerShell scripting and IT infrastructure automation. He’s an avid open-source contributor on GitHub (github.com/adbertram), where projects like AgentTrainer and CourseCraft reflect his current work in AI agents and automated content pipelines.

Beyond consulting, Adam is a prolific technical educator. He has authored over two dozen video courses for platforms like Pluralsight and LinkedIn Learning, written hundreds of published articles and built a following of more than 13,000 professionals across his content channels. He’s also a published book author, having written “PowerShell for Sysadmins” (No Starch Press) and “The Pester Book” (Leanpub).

Areas of Expertise

  • Generative AI automation and agent workflows
  • Business process automation (Zapier, Make)
  • Technical writing, training, and course creation

Credentials & Publications

  • Former Microsoft MVP (6x)
  • Author, “PowerShell for Sysadmins” (No Starch Press)
  • Author, “The Pester Book” (Leanpub)
  • 26+ published video courses (Pluralsight, LinkedIn Learning)
  • 400+ published articles across dozens of technology publications

Connect

Articles by the Author

Predictive Analytics: The Future of Marketing Campaigns: 2025
Predictive analytics isn’t just transforming marketing—it’s revolutionizing how we understand and connect with customers. Discover why 2025 is the year to embrace AI-powered marketing insights.
Scalability in Martech: When and How to Grow
Is your martech stack creaking under pressure? Learn the telltale signs it’s time to scale and how to do it without turning your marketing operations into a house of cards.
The Hidden Costs of Manual File Transfers (And How to Start Automating)
Still running file transfers through scripts on demand? Discover how to identify costly manual processes and implement smart automation strategies that will save your team countless hours of tedious work.
Data Quality: The Key to AI Success in Marketing
Is your AI marketing strategy built on shaky ground? Learn why data quality makes or breaks AI initiatives and how to get your marketing data is ready for AI prime time.
How MFT Complements EDI Processes
If your file sizes have grown, you transfer more sensitive data or interoperability has become a challenge in the last few decades, you might have outgrown your EDI. Discover how modern solutions can transform your B2B communications from a daily migraine into your secret weapon.
5 Signs It’s Time to Automate Your File Transfers
Is your team drowning in manual file transfers? Learn the telltale signs it’s time to automate your file transfer processes and free your IT team from repetitive tasks.
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