Challenge
Panintelligence has built its business around the reality that knowledge is power. A UK-based software company, Panintelligence provides highly intuitive business intelligence (BI) solutions to customers across a range of industries, including business solutions, distribution and logistics, education, fraud prevention and payments, IT, marketing, and services industries. The Panintelligence dashboard is a business intelligence application that can span multiple databases, allowing users to access their data in real time and help them to make better-informed decisions.
A large educational software provider to the international education, training and learning markets, is a strategic OEM partner for Panintelligence, embedding the dashboard within its student information management system and its learning management information system. Additionally, the customer uses Panintelligence’s software internally for visibility across its own operations.
The education provider uses the Salesforce customer relationship management (CRM) system to manage activity for its 300 sales professionals, including history, leads and pipeline development. To gain critical information and insight into its sales channel, the provider has historically relied on the reports included within Salesforce. While the reports proved valuable at providing big-picture analysis and information, the data was limited and the customer wanted the ability to dig deeper and access more detailed information.