Because website performance is directly tied to the number of leads Orbus gets, the site improvements made an immediate mark. “It was really quite amazing,” said Burrell. “In the first few months, leads were up 35-40 percent. The one thing that matters most to the business is leads and the fact that we had such a huge jump in leads, I was honestly stunned.
”The site performance radically improved by a factor of three. “In Europe, we had an average page load speed of three seconds; that now reduced to less than one second on Sitefinity,” said Burrell.
Beyond performance, business agility also experienced a renaissance. Instead of waiting weeks for content edits, the marketing team can complete edits on their own in minutes. “That has had a real impact on our ability to quickly respond,” said Burrell. “The marketing team is over the moon about it.”
The IT team is also being better utilized since the site launch. Instead of spending hours on content edits, they have redeployed to focus on Orbus’s more heavily customized applications, “Most of their time is now spent on our ecosystem which is a complicated application that ties into a lot of third-party systems and it’s quite difficult. The opportunity cost of freeing the development team do more valuable tasks is enormous.
”Looking ahead, the team is planning to dive deeper into Sitefinity Insight’s personalization, and also evaluate multisite capabilities. The team is also working to enhance the site design and user experience now that the performance issues have been addressed. Said Burrell, “I have a decade of experience with Sitefinity. That gave me the confidence to know that Sitefinity could cover all the shortcomings we were experiencing and provide us with a happy path to future improvements.”
About Orbus Software
Headquartered in London, and founded in 2004, Orbus Software is a leading independent software vendor that develops, markets and sells enterprise software for digital transformation. Serving the digitalization needs of blue-chip and government organizations worldwide, customers from every industry trust Orbus to help them realize their IT transformation goals. For more information,
please visit: www.orbussoftware.com