Progress recently commissioned the U.K.-based Insight Avenue to survey 900 business leaders, including web development and application development leaders, to assess the state of digital experience and where digital experience fell in line with their top priorities.
Surprisingly, nearly half of the companies not only prioritized, but are expecting to accelerate their digital experience (DX) delivery within the next 12 months. These are organizations that understand the value of digital experience and the need to prioritize the delivery. On the flip side, 32% are saying it’s fine to roll out these strategies in the next one-to-two years.
I think that's going to be a little bit rough for them in the end, especially with the current coronavirus environment.
Out of the survey information (Click here to download our digital experience survey infographic.), we have identified similarities of companies who have invested heavily in their digital experience strategy, and those who have just begun the journey. This model helps identify where your company is in relation to others and the next steps to take to enhance your digital engagement and improve the overall results of your business.
Maturity models are helpful for companies to establish a benchmark and assess their next steps. As digital experience continues to drive differentiation and attract customers, companies must prioritize their strategies to incorporate digital as a primary engagement model.
Where does your organization fall? You can dive deeper into our survey by downloading the full results.
Gregg Shupe has nearly 20 years of professional marketing experience across a broad range of industries including enterprise IT, consumer electronics and telecommunications. While focused on delivering Digital Experience Strategies, Shupe has a proven track record of helping companies and business partners digitally transform their organizations into the modern era.
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