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What does Digital Transformation really mean? In post seven of our series, learn the value of aligning IT and business users, and how you can do it.
The phrase, “tug of war” is as old as time, going back to ancient Egypt, Greece and China. But it certainly has relevance today in the context of the push and pull between IT and business. With IT concerned with risk and security, and business users with fueling revenue, a natural “tug of war” between the two has been the norm. However, to get through these times of digital disruption, this game of tug of war must come to an end—once and for all.
There’s no stopping the growing empowerment of business technology use. And that’s a hard pill for IT to swallow. In their quest to meet revenue goals, if business users today don’t like the product IT puts out, they create a solution of their own—it’s that simple. These “Shadow IT” initiatives can end badly as IT tries to reassert control. It’s a tug of war no one wins—IT wastes valuable time and energy on these renegade solutions instead of focusing on projects that bring true value to the business; and business users strengthen their resolve to bring in tools they feel are critical to meeting their goals.
While each organization holds very different metrics, their efforts can be coordinated to achieve a positive outcome. As digital transformation initiatives sweep across organizations large and small, getting IT and business users on the same page has never been more critical.
Take these steps to foster business/IT collaboration:
With 77% of decision makers saying their IT and marketing teams could be better aligned to deliver on digital transformation efforts, IT and business teams must look beyond their traditional roles and co-lead this effort. Read more about how to promote business/IT collaboration in, The Digital Ultimatum: Why Businesses Must Digitally Transform to Survive—and Thrive.
Read: The Digital Ultimatum
Mark Troester is the Vice President of Solutions Marketing, Digital Transformation at Progress. Mark has extensive experience in bringing application development and data integration products to market. Mark previously led product marketing efforts at Sonatype, SAS and Progress DataDirect. Before moving into marketing, Mark worked as a developer and developer manager for start-ups and enterprises alike.
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