Tag: UX
Why Manufacturing Websites Fail Their Buyers: A Lesson from the Giro d'Italia
Most manufacturing websites are designed like digital brochures — visually impressive, but almost impossible to navigate when buyers are trying to make real purchasing decisions. Here is what to fix.
UX Crash Course: Running Critiques
A critique is an invitation for others with different perspectives and life experiences to help poke holes in a design and find places for improvement. It’s an opportunity to find what’s working, as well as what isn’t.
UX Crash Course: The Double Diamond Design Process
How does iterative design actually work in a day-to-day context? What does that process look like practically, for the people building software with it? That’s what the Double Diamond Process seeks to answer.
UX Crash Course: Personas
When personas are informed by research, they can be powerful tools … but when they’re created based on assumptions or guesses, they can set you back quite a ways. Learn how to create useful and data-based personas!
UX Crash Course: Prototyping
Even if you don’t have access to advanced prototyping tools, there’s still a lot you can do. Let’s take a look at some different options for prototyping and how you can leverage them.
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