Tag: personalization
Still Counting Visits? Why Not Increase Engagement and Optimize Conversions?
Are you still obsessed with things like “time spent on site”, “bounce rate”, sessions and visits? While there is nothing wrong with keeping an eye on those web metrics, digging deeper in your customer’s journey and how your visitors interact with your brand might reveal hidden gems and open the door to more opportunities than you have anticipated.
“And the Awards Go To...” - Sitefinity Website of the Year Awards 2022 Results Are In!
The time has come...ballots tabulated, and we are proud to announce the winners of the Sitefinity Website of the Year Awards for 2022.
The Odyssey of Perfecting the Customer Journey
The components that make up the customer journey, such as time, savings and reduced friction, are becoming increasingly commoditized. The currency your customers use to purchase that commodity is personal data. Pay back their investment with interest.
Two Widely Held Misconceptions that Waste Effort, Time and Money in Your Content Management
Content needs a purpose and has a mission—at least it should. But too often, your brand’s message is garbled or lost entirely due to poor planning.
Building an Optimization Strategy with Personalization & Attribution
It is our goal as marketers to have a positive impact in optimizing conversions within our organizations. In this article, we discuss how to create an optimization strategy that increases good conversions and reduces bad ones.
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