Tag: personalization
Personalization 2.0: Welcome to the New Age
There is never a dull moment in the world of marketing and technology. Today’s best practice can quickly become outdated as new technologies redefine how customers live their daily lives. It wasn’t long ago that simply having a website was a major win. Now, companies are engaging customers across a multiple ...
Frustrations of a Marketer—Personalization vs. Customization
As a marketer, my goal is to always get someone to do the intended action—whether that be downloading a paper, registering for a webinar, attending an event, reading a blog and the list goes on and on. But, that’s only one small piece of the puzzle. The other piece ...
Personalize Content with Sitefinity
Serving content to your audience is hard when you have different groups of people to target. For those cases generic content or long articles targeting everyone are not a good option. The simplest solution is to use personalized articles and pages. In the context of Sitefinity, this is an easy job.
The Importance of Gaining a 360-Degree View of the Customer
Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ...
Digital Transformation: 3 Steps to Overcoming the Chaos (for Web Marketers)
The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming.
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