Tag: personalization

Personalizing content can have a large impact on how engaged your users are. Learn how to personalize quickly with Sitefinity and keep your users interested.

Your CMS is a powerful asset, enabling you to create a truly engaging user experience. See how we use Sitefinity to fine-tune the Sitefinity.com user experience.

Use Sitefinity Insight to easily boost the personalization, marketing and tracking features of your Sitefinity website in no time.

Long gone are the days when prospects interested in your product contacted your sales department to inquire about how your product can do the job for them. Buyers just go online to your website and, lo and behold, bump into a generic one-size-fits-all pompous message. Here’s the challenge – visitors are new and you don’t know anything about them (yet), but you want to target a special segment of business prospects with a unique set of messages, and you want them to ultimately complete the call-to-action that turns them from a visitor to a lead.

Personalization is an important aspect for delivering the customer experience your target audience demands, and it’s only going to get more important as the bar for customer experiences rises every day. As Forrester Research’s Brendan Witcher mentioned at our webinar last week, nearly nine in 10 digital professionals are making ...